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      <image:title>Blog - When "Bingo!" is Just Bingo: Understanding the Trademark Distinctiveness Spectrum - Make it stand out</image:title>
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    <loc>https://www.nickguinn.com/blog/stephen-king-books-ranked-complete-list-of-all-65-novels</loc>
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    <lastmod>2025-02-11</lastmod>
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      <image:title>Blog - Stephen King Books Ranked: Complete List of All 65 Novels - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.nickguinn.com/blog/the-secret-ingredients-in-brand-success-a-simple-guide-to-trademark-protection</loc>
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    <lastmod>2024-12-02</lastmod>
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    <lastmod>2024-11-11</lastmod>
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    <lastmod>2024-10-31</lastmod>
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    <loc>https://www.nickguinn.com/blog/the-fall-of-dc-and-marvels-joint-super-heroes-trademarks</loc>
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    <lastmod>2024-10-22</lastmod>
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    <lastmod>2024-10-07</lastmod>
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    <lastmod>2024-09-30</lastmod>
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    <loc>https://www.nickguinn.com/blog/alert-how-to-spot-the-latest-trademark-scam</loc>
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    <lastmod>2024-09-24</lastmod>
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    <loc>https://www.nickguinn.com/blog/a-journey-through-literary-excellence-ranking-the-pulitzer-prize-winners-for-fiction</loc>
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    <lastmod>2024-09-17</lastmod>
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    <loc>https://www.nickguinn.com/blog/the-united-states-court-of-appeals-for-the-federal-circuit-and-what-brand-owners-need-to-know</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-13</lastmod>
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    <lastmod>2024-08-19</lastmod>
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      <image:title>Blog - Trademark Abandonment: Protect Your Brand from Costly Mistakes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.nickguinn.com/blog/the-madrid-system-a-global-trademark-solution-for-wineries</loc>
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    <lastmod>2024-08-11</lastmod>
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      <image:title>Blog - The Madrid System: A Global Trademark Solution for Wineries - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.nickguinn.com/blog/a-midsummer-dream-in-nice-tour-de-france-coastal-charms-and-french-riviera-delights</loc>
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    <lastmod>2024-08-09</lastmod>
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      <image:title>Blog - A Midsummer Dream in Nice: Tour de France, Coastal Charms, and French Riviera Delights - Make it stand out</image:title>
      <image:caption>(c) Kristen Guinn 2024</image:caption>
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      <image:title>Blog - A Midsummer Dream in Nice: Tour de France, Coastal Charms, and French Riviera Delights - Make it stand out</image:title>
      <image:caption>(c) Kristen Guinn 2024</image:caption>
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      <image:title>Blog - A Midsummer Dream in Nice: Tour de France, Coastal Charms, and French Riviera Delights - Make it stand out</image:title>
      <image:caption>(c) Kristen Guinn 2024</image:caption>
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    <loc>https://www.nickguinn.com/blog/we-always-beat-xs-prices-a-look-at-nominative-fair-use-in-the-fifth-circuit</loc>
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    <lastmod>2024-08-05</lastmod>
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      <image:title>Blog - We Always Beat X's prices: A Look at Nominative Fair Use in the Fifth Circuit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.nickguinn.com/blog/discovery-conferences-in-ttab-proceedings-a-missed-opportunity-for-early-case-assessment-and-settlement</loc>
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    <lastmod>2024-07-08</lastmod>
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      <image:title>Blog - Discovery Conferences in TTAB Proceedings: A Missed Opportunity for Early Case Assessment and Settlement? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.nickguinn.com/blog/2t2c02gn9glwgoazbu1wmfhup12n91</loc>
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    <lastmod>2024-07-07</lastmod>
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      <image:title>Blog - TTAB Rules State Sovereign Immunity Does Not Apply in Opposition Proceedings: Implications for State Entities Seeking Trademarks - Make it stand out</image:title>
      <image:caption>The mascot of Mountain Gateway Community College</image:caption>
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  <url>
    <loc>https://www.nickguinn.com/blog/ttab-denies-summary-judgment-motion-in-hollywood-casinos-v-zarco-hotels-a-question-of-claim-preclusion</loc>
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    <lastmod>2024-06-09</lastmod>
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      <image:title>Blog - TTAB Denies Summary Judgment Motion in Hollywood Casinos v. Zarco Hotels: A Question of Claim Preclusion - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.nickguinn.com/blog/use-of-the-trademark-registration-symbol-what-winemakers-need-to-know</loc>
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    <lastmod>2024-05-04</lastmod>
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      <image:title>Blog - Use of the Trademark Registration Symbol ®: What Winemakers Need to Know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6238d1f3599ea828a230c148/468bc0c2-e027-4317-add7-0261e60f1bc8/DINO+VINO_red+X.png</image:loc>
      <image:title>Blog - Use of the Trademark Registration Symbol ®: What Winemakers Need to Know - Make it stand out</image:title>
      <image:caption>Improper use because the mark used on the bottle (i.e., DINO VINO) does not match the registered mark (i.e., DINOSAUR WINES).</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Use of the Trademark Registration Symbol ®: What Winemakers Need to Know - Make it stand out</image:title>
      <image:caption>Proper use because the mark used on the bottle (i.e., DINOSAUR WINES) matches the registered mark (i.e., DINOSAUR WINES).</image:caption>
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  <url>
    <loc>https://www.nickguinn.com/blog/vp2a420n73lpvup8r0sfqw70t4tx1k</loc>
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    <lastmod>2024-04-04</lastmod>
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  <url>
    <loc>https://www.nickguinn.com/blog/understanding-the-usptos-prohibition-on-assigning-itu-applications</loc>
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    <priority>0.5</priority>
    <lastmod>2024-03-25</lastmod>
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      <image:title>Blog - Understanding the USPTO’s Prohibition on Assigning ITU Applications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6238d1f3599ea828a230c148/2af62327-8409-4dd3-9d8c-cda8565c0ef7/Future+Wines.png</image:loc>
      <image:title>Blog - Understanding the USPTO’s Prohibition on Assigning ITU Applications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.nickguinn.com/blog/is-winecom-generic</loc>
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    <lastmod>2024-03-18</lastmod>
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      <image:title>Blog - Is WINE.COM generic? - Make it stand out</image:title>
      <image:caption>A fictional bottle. The author is not aware of any wine produced by Wine.com LLC—or otherwise—that is labeled as WINE.COM.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Is WINE.COM generic? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.nickguinn.com/blog/the-palette-of-trademarks-understanding-color-marks-for-wine-producers</loc>
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    <lastmod>2024-03-14</lastmod>
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      <image:title>Blog - The Palette of Trademarks: Understanding Color Marks for Wine Producers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6238d1f3599ea828a230c148/f16de272-d9c6-4a4f-b7d6-33fced27c9e2/Spectrum+Wine.png</image:loc>
      <image:title>Blog - The Palette of Trademarks: Understanding Color Marks for Wine Producers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - The Palette of Trademarks: Understanding Color Marks for Wine Producers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.nickguinn.com/blog/wine-not-wine-amp-trademarks-navigating-geographic-descriptiveness-a-winerys-guide-to-tmep-section-1210</loc>
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    <lastmod>2024-03-04</lastmod>
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      <image:title>Blog - Wine Not Wine &amp;amp; Trademarks: Navigating Geographic Descriptiveness: A Winery’s Guide to TMEP Section 1210 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Wine Not Wine &amp;amp; Trademarks: Navigating Geographic Descriptiveness: A Winery’s Guide to TMEP Section 1210 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Wine Not Wine &amp;amp; Trademarks: Navigating Geographic Descriptiveness: A Winery’s Guide to TMEP Section 1210 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Wine Not Wine &amp;amp; Trademarks: Navigating Geographic Descriptiveness: A Winery’s Guide to TMEP Section 1210 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.nickguinn.com/blog/xil48ip020s8nz964f1ealsmhqlbkg</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-28</lastmod>
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      <image:title>Blog - Writing to Win With Nick Guinn: The Art of Ruthless Editing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Writing to Win With Nick Guinn: The Art of Ruthless Editing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.nickguinn.com/blog/umtsq3zxaoju7dt2f3fmyu218uvt0a</loc>
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    <lastmod>2024-02-27</lastmod>
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      <image:title>Blog - Wine Not Wine &amp;amp; Trademarks: Submitting Acceptable Trademark Specimens for Wine and Wineries - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Wine Not Wine &amp;amp; Trademarks: Submitting Acceptable Trademark Specimens for Wine and Wineries - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - Wine Not Wine &amp;amp; Trademarks: Submitting Acceptable Trademark Specimens for Wine and Wineries - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6238d1f3599ea828a230c148/a627a195-724b-4b3a-ae4c-ba2c1eccbd6d/Dinosaur+point+of+sale.png</image:loc>
      <image:title>Blog - Wine Not Wine &amp;amp; Trademarks: Submitting Acceptable Trademark Specimens for Wine and Wineries - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blog - Wine Not Wine &amp;amp; Trademarks: Submitting Acceptable Trademark Specimens for Wine and Wineries - Make it stand out</image:title>
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      <image:caption>*Photograph taken by Oleksandr Pidvalnyi and licensed pursuant to the Pixabay Content License.</image:caption>
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